Shelley Edits

How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model

Ash Nallawalla explains why SEO failures are structural, how his maturity model gives C-suites a score they can act on, and why AI-mediated discovery is…

Mar 25 • Shelley Walsh

1

Why Google Discover Is No Longer Just For Publishers

Clara Soteras explains how brands and e-commerce sites can use Google Discover strategies borrowed from newsrooms, why AI content underperforms, and…

Mar 4 • Shelley Walsh

February 2026

35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO

Grant Simmons explains why topical authority, signal alignment, and unique data-driven content are the foundations of AI visibility — and why they…

Feb 18 • Shelley Walsh

January 2026

What The Latest Web Almanac Report Reveals About Bots, CMS Influence & llms.txt

From analysis of the HTTP Archive dataset, Chris Green uncovered little-known facts and surprising insights that usually would go unnoticed

Jan 28 • Shelley Walsh

December 2025

Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now

Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now before workflows become fully…

Dec 10, 2025 • Shelley Walsh

November 2025

Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion

Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet.

Nov 21, 2025 • Shelley Walsh

October 2025

30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now

This interview with Carolyn Shelby examines AI’s real impact on SEO, Google’s strategic positioning, and why technical fundamentals matter more than…

Oct 8, 2025 • Shelley Walsh

September 2025

AI Platform Founder Explains Why We Need To Focus On Human Behavior, Not LLMs

In this interview, Ray Grieselhuber unpacks why SEOs are missing the current reality that search behavior remains fundamentally unchanged

Sep 17, 2025 • Shelley Walsh

August 2025

Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think

Duane Forrester shares why Agentic AI, not search engines, could transform SEO roles and how professionals can adapt to lead AI-powered teams.

Aug 13, 2025 • Shelley Walsh

July 2025

Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On

AI isn't killing SEO, it’s paralysis, losing sight of what matters, and lack of strategy. Bill Hunt shares where marketers should focus.

Jul 30, 2025 • Shelley Walsh

Brand Bias For Visibility In Search & LLMs Expert Insights

Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms.

Jul 16, 2025 • Shelley Walsh

June 2025

Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum

Shelley Walsh interviews Cindy Krum on Google’s AI-first future, where journeys matter more than queries, and ads are still the endgame.

Jun 25, 2025 • Shelley Walsh